Ingredients

care & beauty

We believe that pure is naturally beautiful

Formulated from natures most potent ingredients and finest fragrances, every care is taken to ensure that your beauty ritual is as effective as it is enjoyable. Special blends of Moroccan organic plant extracts, herbs and essential oils of supreme quality have been carefully selected.

our formulations are free from harmful chemicals, synthetic preservatives and parabens.

Moreover, our formulations are free from harmful chemicals, synthetic preservatives and parabens. Our labels are clear and honest, listing all our natural and organic ingredients. Each unique creation contains naturally sourced elements that deliver visible results. Straight from the fertile lands of North Africa, we bring the ancient secrets of Moroccan beauty right to your doorstep.

Our Ingredients

100% Pure Argan Oil

Argan oil rich in Vit. E, fatty acids and antioxidants, renowned for its exceptional skincare benefits, is commonly referred to as ""liquid gold"" due to its remarkable ability to nourish and condition the skin effectively.

Aker Fassi (Poppy Flower)

Aker fassi is a red Moroccan blend of poppy petals and pomegranate rind, packed with antioxidants and vitamins C & E. It promotes healthy, balanced skin and gently exfoliates for a firm, radiant look.

Al Zaz

Al-zaz is a wonder herb that helps in naturally straightening the hair, and strengthens follicles, adding just the right amount of shine for a refreshing hair set

Almond Oil

Almond oil is rich in vitamins A, E, and fatty acids, making it a great moisturizer that can soothe dry, irritated skin. It can also help reduce inflammation, remove dead skin build up and impurities.

Almonds

Aloe Vera

Aloe vera is a natural moisturizer that helps soothe and heal skin irritations. It contains antioxidants and vitamins that promote skin health and can reduce inflammation. Its antibacterial properties can also help prevent acne.

Alpha Hydroxy Acids (AHAs)

Alpha hydroxy acids are chemical exfoliants, that effectively remove dead skin cells, reduce the appearance of fine lines and wrinkles, and improve skin texture and tone. They also have moisturizing properties that can help hydrate and brighten the skin.

Alum

Alum is a mineral salt that contains aluminum. It has antiseptic and astringent properties that can help prevent acne, tighten pores, reduce body odor and sweat.

Ambre

Often used as a base note due to its longevity on the skin, amber has a scent that can be described as warm, oriental, smoky and sweet.

Argan Oil

Argan Shell Granules

Argan shell granules gently exfoliate skin, improve texture, and promote cell renewal while eliminating dead cell build up, blackheads, whiteheads, and blemishes for smoother, healthier skin

Betain

Betaine is a mild cleansing agent used in skincare and haircare products to remove impurities without stripping off the natural oils form the skin while maintaining the skin's natural moisture balance.

Black Soap

Moroccan black soap, also known as beldi soap, is a natural cleanser that can help exfoliate, detoxify, and moisturize the skin. It's rich in antioxidants, minerals, and essential fatty acids that can improve skin texture and tone.

Blackseed Oil

Black seed oil has anti-inflammatory and antioxidant properties that can help soothe irritated skin, improve skin conditions such as acne and eczema, reduce signs of aging, and protect against environmental damage when applied topically.

Blue Nila

Indigofera tinctoria, also known as true indigo, can help promote hair growth, prevent hair loss, and reduce scalp inflammation. It also has natural dyeing properties that can be used to color hair.

Brown Algae

Brown algae works wonders for both the skin and hair. It nourishes and strengthen hair, promoting growth with a lustrous shine. On the skin, it maintains oil balance and healthy microbiome for a vibrant complexion.

Cedarwood

Cedarwood oil has antifungal, antibacterial, and anti-inflammatory. It helps to soothe acne, dry and irritated skin and improves skin texture

Chamomile

Chamomile's anti-inflammatory, antibacterial, and antioxidant properties soothe and hydrate the skin, treat skin conditions, reduce redness, and promote relaxation.

Cleansing Micelles

Cleansing micelles are tiny oil molecules that attract dirt, oil, and make up from the skin without stripping away its natural oils. They can unclog pores, purify the skin, and refresh the complexion.

Coconut Flower Vinegar

Coconut flower vinegar maintains a protective covering over hair strands and scalp from pollution and dust. It softens the cuticles, boosts hair shine and tames frizz.

Coconut Oil

Coconut oil's high saturated fatty acids may offer health benefits. Its anti-inflammatory properties moisturize and soothe skin, protect against photoaging, and improve hair health by reducing breakage, split ends, treating dandruff, and promoting growth.

Coq10

Coenzyme Q10 also known as ubiquinone, supports elastin fiber and collagen balance. It helps in wrinkle depth reduction while maintaining skin’s elasticity and structure.

Curcuma

Curcuma, also called turmeric, has potent anti-inflammatory, antimicrobial, and antioxidant properties that can enhance skin health. It can soothe dry and irritated skin, reduce inflammation and redness, fight acne-causing bacteria, lighten dark spots, and improve skin elasticity.

Damask Rose

Rose water is a versatile skincare ingredient that nourishes the skin with vitamins and antioxidants, improves hydration and oil balance, soothes and refreshes the skin, enhances the skin barrier against pollutants, and provides lasting hydration and refreshment.

Eucalyptus

Eucalyptus oil has antimicrobial and anti-inflammatory properties that can improve acne, soothe skin inflammation, hydrate the skin, stimulate hair growth, and repel insects, making it a versatile skincare ingredient.

Eucalyptus Oil

Fruit Extracts (AHAs)

Fruit acids are gentle on skin. They deliver mild chemical exfoliation and unclog the pores. They maintain pore health and healthy skin microbiome.

Ghassoul Clay

Also known as Moroccan or rhassoul clay, this clay is a mineral rich hydrating clay. It helps in oil balance and improving the skin, scalp and hair elasticity. It is versatile and suitable for various skin types that helps deep clean the dead skin cell or excess oil build up due to high absorption power.

Glycerine

Glycerin hydrates and moisturizes the skin, improving skin barrier function, reducing the appearance of fine lines and wrinkles, and soothing and calming the skin.

GrapeFruit Extract

Grapefruit extract is rich in Vitamin A and C that has the ability to brighten the skin, reduce the appearance of fine lines and wrinkles, improve skin texture, and provide antioxidant protection against free radicals.

Green Tea

Green tea, know for its high content of antioxidants helps to soothe inflammation and irritation, remove excess oil and dead skin cells. It regulates sebum production and facilitates pore reduction leaving the skin even toned and radiant.

Henna

Henna can help improve skin texture and reduce the appearance of acne, scars, and hyperpigmentation. It also has antibacterial and anti-inflammatory properties. Aditionally, it strengthens the hair, promote hair growth, and improve scalp health.

Himalayan Pink Salt

Himalayan pink salt's contain minerals that aids to exfoliate skin, improve texture, and hydrate. It also cleanses scalp, enhances hair volume, and texture for healthy hair.

Honey

Honey has natural antibacterial and antioxidant properties that can help to soothe and moisturize the skin. It may also promote wound healing, reduce inflammation, and provide gentle exfoliation for a brighter, smoother complexion.

Horsetail Extract

Horsetail extract helps strengthen hair and improve its overall health by providing essential mineral such as silica, potassium, and manganese which also helps to improve skin elasticity and reduce the appearance of fine lines and wrinkles. Its astringent and anti-inflammatory properties help to soothe irritated skin.

Hyaluronic Acid

Hyaluronic acid attracts and retains moisture in the skin, promoting hydration and plumpness which improves the appearance of fine lines and wrinkles, soothe and reduce redness, and support skin barrier function.

Laurel

Laurel is a nutrient-rich herb with antibacterial, antifungal, anti-inflammatory, and antioxidant properties that helps to soothe acne irritated skin, promote healing and calm redness.

Lavender

Lavender is know to promote relaxation and to reduce stress which contributes to healthier looking skin. It also has antibacterial, anti-inflammatory, and soothing properties that can help to calm and heal the skin.

Lemongrass

Lemongrass, besides it citrus aroma, has antimicrobial and anti-inflammatory properties that can help to cleanse and soothe the skin and scalp while also strenthening the skin barrier function. Its astringent properties help to minimise pores size and improve skin tone and texture.

Moroccan Mint

Mushroom Extract

Mushroom extract, originally known for its skin lightening benefits, also has antioxidant and antiinflammatory properties that helps to reduce redness and irritation while also promoting collagen production for firmer, smoother skin.

Myrtle

Myrtle is an aromatic plant with antibacterial, antifungal, and astringent properties that can help reduce acne, prevent infection, and tone the skin. It also helps to strengthen the hair, prevent hair loss, and promote healthy hair growth.

Neem

Neem has antibacterial and anti-inflammatory properties that can help treat skin conditions such as acne. It promotes healthy skin and scalp microbiome. It protects the skin and scalp from infections.

Nettle

Nettle is a herb that is rich in vitamins and minerals, such as iron and calcium. It can help from skin and scalp inflammation, and may also promote healthy hair growth.

Niacinamide

Niacinamide helps to improve skin hydration, its natural anti-inflammatory properties, soothe and calm irritated skin, improve skin barrier function, and the prevent premature signs of skin aging, such as the reduction of wrinkles and discolorations.

Olive Oil

Olive oil contains antioxidants, vitamins, omega-3 and omega-6 fatty acids. It has anti-inflammatory and moisture locking in properties that help maintain the skin elasticity, reduce redness, and soothe irritation. It also conditions the hair, reduces breakage, and promotes healthy growth.

Orange Blossom

Orange blossom boasts a wealth of nutritional benefits, thanks to its high levels of antioxidants and vitamins, such as vitamin C. This natural wonder also offers impressive benefits for the skin, with its anti-inflammatory and antibacterial properties helping to combat acne, soothe irritated skin, and improve overall tone and texture.

Oud

Oud fragrance has a luxurious and exotic woody scent. Its complex smoky notes have hints of sweetness and spice that lingers on the skin.

Pennyroyal

Pennyroyal has antiseptic and anti-inflammatory properties that can help reduce acne, soothe irritated skin, and improve skin texture.

Peppermint

Peppermint oil has natural antibacterial, anti-inflammatory, and astringent properties that can help to cleanse, soothe, and balance the skin and scalp microbiome. It may also provide a cooling sensation and improve circulation for a brighter, more radiant complexion.

Peppermint Oil

Plant-Derived Squalane

Plant-derived squalane is a highly effective moisturizer that can improve skin hydration and add emollience to skin. It also has anti-inflammatory properties that can soothe irritation and help protect the skin from environmental stressors. Aditionally, it conditions and nourishes the hair, leaving it soft and shiny.

Pomegranate Vinegar

Pomegranate vinegar is high in antioxidants, vitamins and minerals. It strengthens the keratin fiber binding and aids from breakage and split ends. It reduces the brittleness and improves hair elasticity.

Prickly Pear Oil

Prickly pear oil is 88% healthy fatty acids that improves skin elasticity and collagen balance, helps with fine lines and wrinkles. It also enhances the skin's natural defense system against internal and external aggressions.

Probiotic

Topical probiotics can help to balance the skin's microbiome and strengthen its natural defenses against harmful bacteria. This can lead to a clearer, more balanced complexion, as well as reduced inflammation, redness, and irritation.

Provitamin B5

Provitamin B5, also known as panthenol, is a form of vitamin B5. It improves skin hydration, reduce inflammation, and may have wound-healing properties. It also conditions the hair, as well as improves its elasticity and shine.

Red Algae

A marine active known for its ability to provide long-lasting hydration. It reinforces the skin barrier function and has soothing properties that help to reduce inflammation.

Rice protein

Rich in proteins, it supports in maintaining the collagen and elastin fibre balance, minimize skin pores and aids to achieve even skin complexion

Rosemary Oil

Rosemary oil helps to stimulate hair growth and improve scalp health by increasing circulation and reducing inflammation. It may also have antimicrobial properties that can help to prevent dandruff and other scalp conditions, while promoting shiny, healthy-looking hair.

Saffron

Saffron is an antioxidant-rich ingredient that reduces pre-aging signs, evens out skin tone, soothes the skin, and supports the rejuvenation process, leaving the skin looking healthy and radiant.

Sage

Sage oil has anti-inflammatory, antimicrobial, and antioxidant properties that help reduce hair loss, improving hair texture and shine, preventing dandruff and scalp infections. Similarly for skin, sage oil helps to fight acne and other skin infections, improves skin tone, texture.

Salicylic Acid (BHA)

Salicylic acid is a beta-hydroxy acid that exfoliates the skin, unclogs pores, and reduces inflammation. It's effective for treating acne, blackheads, and whiteheads. It also helps improve skin texture and tone by promoting cell turnover.

Saw Palmetto

Saw palmetto extract has anti-inflammatory properties that can help control acne breakouts, reduce sebum production, and prevent hair loss. It also has antioxidant effects that can protect the skin from free radical damage.

Seaweed Extract

Seaweed extract is known for its anti-aging and hydrating properties. It helps to improve skin elasticity, reduce the appearance of fine lines and wrinkles, and promote a more youthful-looking complexion. It adds hydration to skin and scalp.

Sedef/Cowry Shell

Primarily composed of calcium carbonate. Cowry Shell is a natural exfoliant that helps to remove dead skin cells and promote a smoother, more radiant complexion. It also has antibacterial, anti-inflammatory properties that can help to reduce acne and other skin irritations.

Sesame Oil

Sesame oil has vitamins and minerals such as vitamin E, B-complex, calcium, magnesium, and phosphorus. It soothes skin, nourishes the scalp, promotes hair growth, and reduces dandruff and heat damage.

Shea Butter

Shea butter is rich in fatty acids, vitamins A and E, and minerals such as magnesium and calcium. It has highly moisturizing and nourishing abilities that helps to soothe dry, irritated skin. It improves skin emollience and shine.

Spearmint

Spearmint essential oil has antimicrobial and anti-inflammatory properties that can help soothe irritated skin and reduce acne breakouts. It also has a cooling effect that can refresh and invigorate the skin, making it ideal for use in facial, cleanser, toners and mist while also maintaining a good microbiome balance.

Sweet Almond Oil

Tapioca Starch

Tapioca starch helps to absorb excess oil and sweat from the skin, making it ideal for use in mattifying and oil-control skincare products. It can also help to soothe and calm irritated skin.

Tea Tree Oil

Tea tree oil possesses natural antimicrobial properties that can help combat bacteria, viruses, and fungi. It is commonly used for its acne-fighting, dandruff and soothing properties, as well as for its ability to promote a healthy skin, scalp and hair.

Thyme

Thyme is a nutrient-dense herb rich in vitamins and minerals such as Vit C& A, iron, and calcium. It possesses powerful antibacterial and antifungal properties that can effectively combat acne and other skin infections, reduce inflammation. It promotes hair growth by boosting blood flow to the scalp and stimulating hair follicles.

Verbena

Verbena has astringent, antiseptic, and anti-inflammatory properties that can help balance oily skin, reduce acne breakouts, and soothe irritation. It also has a fresh, citrusy scent that can uplift the mood and promote relaxation.

Wheat Germ

Wheatgerm oil is rich in vitamin E, antioxidants, and essential fatty acids that can help nourish and protect the skin. It also has anti-aging properties that can improve skin texture, reduce the appearance of fine lines, and promote a more youthful complexion.

Wheat Protein

Wheatgerm is rich in amino acids that help strengthen and protect the skin's natural barrier function. It also has moisturizing properties that can help hydrate and soothe dry, irritated skin, making it ideal for use in skincare products for sensitive skin.

White Clay

White clay, also known as kaolin clay, helps absorb excess oil and impurities from the skin, making it ideal for use in deep cleansing and detoxifying skincare products. It also has a gentle exfoliating effect that can help improve skin texture, tones and firms the skin.

White Rose

White rose has anti-inflammatory and antioxidant properties that can help soothe and protect the skin. It also has moisturizing and astringent effects that can help hydrate the skin and tighten pores. Its delicate fragrance can also promote relaxation and uplift the mood.

Witch Hazel

Witch hazel has astringent and anti-inflammatory properties that can help reduce acne breakouts, tighten pores, and soothe irritated skin. It also has antioxidant effects that can protect the skin from free radical damage.

Onion Extract

Onion extract is abundant in sulfur, which helps maintain healthy collagen levels and promotes hair growth. It can also improve the hair cell cycle, resulting in stronger and more lustrous hair growth.

Lindera Root Extract

Lindera strychnifolia root extract, through clinical trials have shown to be better thank Minoxidil, increases hair density, rebalances scalp microbiome and increases hair number in 3 months.

Pea Sprout Extract

Pea-sprout-extract through clinical trials have shown to re-activate hair growth by reducing amount of hair in telogen hair phase and stimulating anagen hair and restores hair regeneration by 78% to a normal level, increase in hair density.

Garlic Extract

Garlic is a rich source of vitamins B6 and C, manganese, and selenium that promote healthy hair growth. It aids in maintaining healthy keratin density in hair, which can contribute to stronger, more resilient hair.